Fast fashion has tapped into the essence of the absurd, the pièce de résistance of TikTok's originality. The graphic representation of the rise of online popularity of Shein in comparison to TikTok and Zara, leaves us however with two important geo-economic question: - Has the pandemic been the turning point that makes is this Real-Time and brderless Shein-model the FUTURE of online shopping? The fact that the Chinese fast fashion company was valued at $100 billion following a recent funding round, and that the online retailer is now worth more than H&M and Zara combined, speaks for itself. - And is TikTok’s capability of being a vehicle for new brands to eclipse traditional businesses in a very short time-span, a reason why their shareholders may need to rethink their investment strategies — making TikTok not just privacy-related threat, but an economic one?
Absolutely recommend this:
https://open.substack.com/pub/notboring/p/shein-the-tiktok-of-ecommerce?r=1w5uv7&utm_campaign=post&utm_medium=web